Introducing Brand Archetypes 2.0. The Avatars:

7 seconds (or less). That's how long you have before your audience decides if your brand is competent, likable and most of all, trustworthy. Brand Archetypes are not only the most immediate way to create that emotional connection. They also represent a long term blueprint for growth—affecting everything from the new products you create, to the culture you foster.

But just as our world has become more complex, and our roles more specialized, so have the Archetypes. That's why we've spent the last nine months developing our new Brand Development System, which expands on the 'original 12' to include 36 distinct identities (Avatars)—each in its own right a guide to better brand performance.

Finding the Archetype that is the right fit for your organization serves two important roles:

1. It creates instant emotional resonance with your audience—so it passes the 7 second rule.

2. It represents a complete blueprint for brand performance—affecting everything from the new products you invent to the culture you foster.
   

Want to learn more or sign up for our next webinar? Contact us.