somerville

Experience retail with Somerville

Somerville is an ISO certified full service provider of semi-permanent and permanent retail displays, fixtures, kiosks and signage. They manage the full project under one roof from the initial concept design, engineering and prototyping, to installation and project management for their partners. They host a very extensive wealth of in-house manufacturing capabilities and are very familiar with roll-out programs, supplying complete coordination and logistics for national and international distributions. 

Field Trip & Co partnered with Somerville to lead two stakeholder workshops: brand strategy and external messaging, to develop their brand positioning. Following the discovery phase, we applied the brand strategy to a brand identity—a wordmark and icon “the S” which represents the two and three dimensional approach to their work. The icon can look either flat or extruded, depending on how you interpret it.