Health sciences association of alberta
Member input leads to a new design
HSAA is a labour union representing more than 26,000 paramedical technical, professional and general support employees in the public and private health-care sectors of Alberta, Canada. Back in 2017, HSAA launched what is now known as the Member Hub – the member-facing portion of our website with all the resources members need as well as a variety of news and updates.
As time went on after that launch, feedback from members made it clear the Member Hub wasn’t working for the membership. So, HSAA partnered with Field Trip & Co to redesign the site and make it more user-friendly and convenient for everyone who uses it.
Read more
The redesign project started out with User Experience and User Interface (UX/UI) design, which included a research phase. That phase is where we gathered input from members.
We conducted a survey, open to all 27,000 members and staff, in July/August 2019. This survey gave us important information about what wasn’t working for users, what content was most important and where there was room for improvement. The survey results painted a clear picture that the Member Hub needed to be updated and improved.
Following the survey, we facilitated a workshop with a group of HSAA members, board members and staff. This workshop was similar to a focus group and the members and staff involved took an in-depth look at the Member Hub from a variety of perspectives. All of the feedback from this workshop was taken into the design phase to create the new direction for the Member Hub.
From there, Field Trip & Co worked with HSAA and the development team to perfect the new vision for the Member Hub. The visual design of the Member Hub was updated, which includes new layout, adjusted colour palette and new fonts—to help with the user experience as well as aiding with any accessibility issues.
Agency partners: NOW Group | MMKKY Web
HSAA members participating in a UX/persona workshop
Photography by Aylwin Lo (NOW Group)
