compass digital labs

Driving the digital future in hospitality

Powered by a $17-billion company, Compass Digital Labs has the autonomy and talent to create change from within the retail and hospitality industries by partnering with forward-thinking clients to design extraordinary digital experiences. 

Having experienced rapid growth since their Canadian launch in 2016, Compass Digital Labs approached Field Trip & Co to help develop their brand framework, redesign the corporate website and freshen up their branded assets. The aim was to better reflect the "start-up" company culture, that up until now, has been a well-kept secret.

By updating their visual and written language — selecting new colours and fonts, building out a library of flexible shapes and reshooting their employee photos — the brand quickly shaped into one that is bold, youthful and inclusive. Compass Digital Labs development team supported the front-end development, bringing the new look and feel to life online.

Photographer: Kristina Ruddick