CLAIRHAVEN

Rooted in real estate

CHALLENGE

Clairhaven Investments Inc is a family run business and part of the Investment Firms Industry. It had operated for many years without a brand identity. With a new succession plan in place, the new owners were looking to make a professional statement with an wordmark and business collateral.

INSIGHT

Despite looking to diversify their investment offerings, the business originated in real estate management.

IDEA

The result was an elegant word mark that paid tribute to their beginnings in real estate - with the addition of the roof on the H. The two colours represent the siblings that are now leading the organization. The “roof” doubles as a chevron that is used in social media assets and as a design accent in the brand rollout.