azrieli foundation

Opening doors to a better world

The Azrieli Foundation Israel is a registered Israeli non-profit organization that is dedicated to advancing initiatives in the fields of education, medical and scientific research, community, welfare, arts and culture. Inspired by Jewish values and the vision and resilience of their CEO, the mission of Azrieli philanthropy is to improve the lives of present and future generations.

The foundation approached us with one goal in mind—to take their existing brand identity and develop an iconic brand system that would be consistent across all their programs and offices.

We took it one step further, refreshing their brand positioning which ultimately led to an inspirational brand creed, tagline and the visual cue for their design system: Opening doors to a better world.

The circle within their existing identity is the “Open Door” and doubles as a visual container for words and images that support the foundations initiatives, bookmarked by the triangle and square where necessary. A different arrangement of the shapes allowed us to develop a number of templates and layouts for their marketing material. In addition we refreshed all their collateral and social media templates, established a sub-brand system for all their program logos (Memoirs, Music Prizes, Fellows) and refreshed their typography while phasing out the Gotham typeface.